Four disciplines. Deep expertise.

Demand modeling and sell-in/sell-out analytics designed for the complexities of Latin American retail distribution. We work with historical transaction data to produce forecasts that account for seasonality, channel behavior, and regional volatility.

• Sell-in and sell-out performance modeling
• Inventory optimization and replenishment planning
• Regional demand variation analysis
• Forecasting for athletic, fashion, and FMCG categories

Machine learning approaches to foreign exchange forecasting, developed through doctoral research and applied to real business contexts. Particularly relevant for importers managing cost accounting under currency uncertainty across the Colombian peso, Panamanian balboa, Venezuelan bolívar, and USD.

• FX rate forecasting using ML methodologies
• Currency risk analysis for import cost modeling
• Integration with cost accounting frameworks
• Scenario analysis for procurement decisions

Strategic marketing analysis for retail and consumer goods companies, grounded in direct experience from Nike, Nine West, and Armi Pronto. We design and assess Go-to-Market strategies, evaluate channel performance, and produce marketing analytical work that consulting firms can present to their clients.

• Go-to-Market process design and evaluation
• Brand and channel performance analysis
• Advertising value and sponsorship analysis
• Sell-through and product mix optimization

Long-form business plans, strategic documents, and executive analytical work where a tailored, focused approach is essential. We produce the kind of structured, well-researched strategic documentation that requires both business acumen and the patience to get the detail right.

• Comprehensive business plans (PowerPoint and narrative)
• Market entry and expansion analysis
• Executive-level strategy documents
• Industry and competitive landscape research